The largest hurdle for Pulstar Spark Plugs to overcome was helping customers understand the complex science behind their technology. They desperately needed an animated video that could explain the technology alongside detailed graphics. Mass Effect Media spent six months writing a through script, working with a 3D animator, and a voice over actor to produce a four and a half minute video that was simple enough for everyday consumers yet detailed enough for automotive OEMs and engineers to grasp the technology.
The video produced by Heather and her team was truly amazing, and so was the budget! It was excatly what we needed, the video generated 30,000 views within the first six months!
— Lou Camilli, President & CEO